Buzz

Taylor Swift unveils her 12th album, "The Life of a Showgirl," this Friday, a project that has already garnered cult status among her fans. Inspired by her 2023 world tour, the album promises 12 explosive tracks, produced by Max Martin and Shellback, the architects of her greatest pop hits. After more folk-oriented and introspective albums, the American singer returns with a flamboyant aesthetic, symbolized by a glittery orange. True to her marketing strategy, Taylor Swift transforms each release into a collective treasure hunt, where fans decipher clues and references. At the same time, special screenings will take place in around fifty countries, confirming her status as a global phenomenon. With this album, the star reaffirms not only her talent as a songwriter, but also her unique ability to mobilize her audience like a veritable promotional army.