Advertising for furniture insurance

Advertisement for Mobilière Insurance… «Dear Mobilière»

La Mobilière ads: when insurance rhymes with humor!

La Mobilière's advertisements have become a true phenomenon in Switzerland, combining humor, self-deprecation, and memorable staging. Each spot tells the story of an everyday mishap, often improbable but always hilarious, where damage is inevitable... luckily, insurance is there!

Whether it's a badly parked car, a living room transformed into a swimming pool, or a slightly unruly pet, La Mobilière manages to make insurance as entertaining as it is essential. A must-see for lovers of well-thought-out ads, where the slogan "And that's where we come in." takes on its full meaning!

Advertisements for Mobilière insurance are among the most famous in Switzerland… the most viewed on Youtube is that of the handyman with 495k views

Ads are part of Swiss culture, a classic that everyone takes up with humor with the famous: "dear furniture..."« 

Not far behind, sinister or not, the jump rope

Always a success… the ideas for advertising spots are almost endless

Dear Mobilière, backing away