Bitcoin Lugano: Drone Show

Lugano, the “Bitcoin city” of Switzerland

Before getting into the heart of the matter, a few essential points of reference:

• Located in the canton of Ticino, in the south of Italian-speaking Switzerland, Lugano combines alpine panorama, lake coastline and urban dynamism.
• For several years, Lugano has established itself as one of the European hubs of crypto innovation thanks to the Plan ₿ Forum initiative, in collaboration with Tether.
• In short: this city plays a metaphorical and concrete role as a «Bitcoin city,» and the recent drone show is the perfect illustration of this.

Morcote one of the most beautiful villages from Switzerland in Ticino and close to the city of Lugano.

Swissborg to buy your crypto

The Air Show: Drones, Symbols, and Cryptoculture

What, where, when

At the 2025 edition of the Plan ₿ Forum in Lugano, the company Cyberdrone (based in Dubai) orchestrated an aerial «meme show» of 600 synchronized drones above the Lugano lakefront (Parco Ciani park area).

The performance lasted about 15 minutes, at the end of the day, with GPS-guided drones, LED lights and strong symbolic visual sequences. 

The visuals represented chapters in the global financial evolution (from traditional systems to the freedom of decentralized networks), with a finale inspired by The Matrix: a “choice” between familiar comfort and liberating innovation. 

Why it's significant

• Beyond the “wow” effect, this show embodies the intersection between event technology, blockchain innovation And territorial marketing : Lugano physically and visually showcases its status as a crypto-avant-garde city.
• Drones “tell” a story, using symbolism (Bitcoin “₿,” global world, freedom, networks) to become more than just entertainment—a visual sign of positioning.
• For a visitor or journalist, it's a signal: "Here we accept crypto, we innovate, we are open to new ideas.".

Impact & Repercussions for Bitcoin Lugano

Local dynamics

• Since the launch of the Plan ₿ initiative, Bitcoin Lugano has integrated crypto-asset payments (e.g., Bitcoin, Tether) into the local economy. We are talking about more than 500 merchants that accept cryptos. 
• The show attracts not only the crypto community but also tourists and tech media, strengthening the city's international visibility.

Effect on image and economy

• For Lugano, it is a "tool" of differentiation: beyond the typically Swiss lakes and mountains, it positions itself as a "city of the future", "crypto hub", "digital finance laboratory".
• This can lead to side effects: increased investment in fintech, attraction of innovative companies, increase in tech-friendly tourism.
• In the long term, this kind of event contributes to the “city brand”: when a place combines heritage + technology + novelty, it becomes more than just a resort.

Who is this event for?

• To cryptocurrency enthusiasts : see culture live Bitcoin in a tangible European framework.
• To fans of tech shows : drones, lighting, mapping on the water, everything is there for the visual.
• To entrepreneurs / startups / investors : interested in the European crypto ecosystem, Lugano can be an entry point.
• To curious tourists : those who want to combine alpine town + lake + innovation.

Perspectives & challenges

• The use of a drone show to punctuate a financial event reinforces the idea that innovation is no longer just about talking – it is about seeing it, it is about showing it.
• For Lugano, the challenge is to perpetuate this image: it is not just a “one-off”, but a city strategy. The challenge remains to translate the image into real economy (jobs, startups, mass adoption).
• On the technology side, we are seeing a rise in drone light shows as an alternative to traditional fireworks (less pollution, more controllable). The combination with finance/crypto adds an additional futuristic dimension.
• Finally, for observers (and potential investors in crypto or fintech), Lugano is becoming a "living" place where ideas are not just theoretical: they are applied in the city, in businesses, in events. This can inspire other cities or other projects.

Crypto Future

The drone show in Lugano isn't just a pretty show: it's a statement. An alpine-lake city that chooses to partner with blockchain, crypto-adoption, and visual technology. The blend of natural heritage and high-tech staging is rare and powerful. For anyone interested in the future of finance, smart cities, or simply extraordinary visual experiences, Lugano deserves to be on the map.
Link to the event: https://planb.lugano.ch

Video of the event (15min) Bitcoin Lugano the show