Swiss crypto currency

SwissBorg: Learn more about the crypto company

For several years, Switzerland has been considered one of the major hubs of financial innovation in Europe. At the heart of this ecosystem, SwissBorg has established itself as a pioneer in digital asset management. Founded in 2017, the company aims to democratize cryptocurrency investment by offering simple, transparent, and accessible tools for everyone.

With a growing community, innovative products, and a forward-looking vision, SwissBorg has attracted both individual investors and decentralized finance enthusiasts. This article traces the company's history, profiles its founders, highlights its key figures, and analyzes its growth prospects.

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History of SwissBorg

The beginnings (2017–2018)

The SwissBorg adventure began in 2017 when Cyrus Fazel And Anthony Lesoismier-Geniaux, two experts in finance and technology, decided to launch an ambitious project: making wealth management accessible through blockchain.
In December 2017, the company organized a initial fundraising (ICO) which is a huge success. More than 24,000 investors participate and SwissBorg raises around $52 million, a record for the period. This funding serves as a basis for developing the platform and building an engaged community.

In 2018, the company launched a decentralized referendum where thousands of members vote directly on the blockchain to influence strategic decisions. This community approach will become a hallmark of SwissBorg.

Product Development (2019–2021)

In 2019, SwissBorg released its Community App, an app designed to educate, engage and reward users.
But it was in 2020 that the company took a decisive step with the launch of the Wealth AppThis application allows:

  • to buy and sell cryptocurrencies,
  • to use the Smart Engine to get the best prices on the market,
  • to generate returns through Smart Yield,
  • to invest securely while maintaining transparency on fees and performance.

At the same time, SwissBorg obtained regulatory licenses in Europe, strengthening its credibility and legal positioning in a sector often criticized for its lack of compliance.

In 2021, growth exploded. The company attracted more than 200,000 new users in just a few months. The company's native token, then called CHSB, sees its value rise dramatically, reflecting the confidence of the community and investors.

Expansion and diversification (2022–2025)

From 2022, SwissBorg will expand its offering with the following products: Themes, thematic portfolios grouping different cryptocurrencies according to strategic axes (Web3, decentralized finance, metaverse, etc.).

In 2023, the company raises more than 21 million Swiss francs during a community funding round. More than 16,000 investors participated, demonstrating the strong community commitment.

In 2024 and 2025, SwissBorg will exceed the symbolic milestone of million verified users and $2 billion in assets under managementThe company continues to innovate with products like the Top Borgers Bundle, a wallet managed by the community itself.


Portrait of the founders

Cyrus Fazel

Cyrus Fazel is the CEO and Co-Founder of SwissBorg. A finance graduate, he worked in traditional asset management before turning to blockchain. His ambition is clear: to break down the barriers of traditional finance and provide access to sophisticated investment tools for everyone, regardless of their initial wealth. A charismatic leader, he emphasizes transparency and community as pillars of SwissBorg.

Anthony Lesoismier-Geniaux

Anthony Lesoismier is the Chief Strategy Officer (CSO) and co-founder. His role is to guide strategic choices, analyze market trends, and define broad development guidelines. His expertise in financial engineering and blockchain technologies perfectly complements Cyrus Fazel's vision.

An international team

Around the two founders, SwissBorg has gathered a team of more than 250 employees from multiple nationalities. Engineers, analysts, designers, compliance experts, and developers work together to build a robust and secure infrastructure. This diversity reflects the company's commitment to a global approach.


Growth figures and key milestones

Here are some milestones in SwissBorg's trajectory:

  • 2017 : Creation of the company and ICO raising of 52 million USD.
  • 2018 : Community referendum on blockchain, over 25,000 participants.
  • 2019 : Launch of the Community App.
  • 2020 : Launch of the Wealth App, integration of the Smart Engine and Smart Yield.
  • 2021 : More than 200,000 new users in two months; explosion of the CHSB token.
  • 2022 : Introduction of thematic portfolios.
  • 2023 : Community fundraising of CHF 21 million with more than 16,000 investors.
  • 2024–2025 : Over 1,000,000 verified users and over USD 2 billion in assets under management.

In addition, there are:

  • More than 158,000 holders of the BORG token (former CHSB).
  • An active community of several hundred thousand members.
  • Offices located in several countries (Switzerland, Estonia, Portugal, France).

Strategic assets of SwissBorg

A unique community approach

Unlike traditional banks or centralized exchanges, SwissBorg puts the community at the heart of its decisions. Users participate in voting, fundraising, and even managing certain portfolios.buy Bitcoin With Swissborg, you're guaranteed not to be taken for a ride, both in terms of the purchase price and the overall security of your belongings.

Innovative technology

THE Smart Engine guarantees users the best prices by aggregating offers from multiple exchanges. Products like Smart Yield Or Themes allow you to invest easily in a complex ecosystem.

Increased transparency

SwissBorg regularly publishes reports, details fees, and communicates clearly. This transparency builds user trust, a key element in the crypto world.

Regulatory compliance

In a sector still under construction, SwissBorg stands out for its compliance with standards. The company holds several licenses in Europe, which reassures institutional and individual investors.


Challenges and risks

Despite its successes, SwissBorg faces several challenges:

  1. The volatility of cryptocurrencies : Up and down cycles can strongly influence activity and revenues.
  2. Increased competition : many players, from neobanks to large crypto platforms, are seeking to conquer the same markets.
  3. Evolving regulations : each country has its own tax and regulatory laws, which can complicate expansion.
  4. Security : like any digital platform, SwissBorg must protect itself against cyberattacks and guarantee the security of funds.

Potential and future prospects

Despite these challenges, the outlook remains promising:

  • International expansion : SwissBorg could expand further in Asia, Africa and Latin America, where demand for alternative financial services is growing.
  • Tokenization of real assets : the company is working on solutions to represent tangible assets (real estate, works of art, raw materials) in the form of tokens.
  • Artificial Intelligence and Automation : by integrating advanced technologies, SwissBorg could offer dynamic portfolios adapted to the risk profiles of each investor.
  • Strategic partnerships : collaborations with financial institutions or technology companies could strengthen credibility and accelerate growth.
  • Institutional adoption : if SwissBorg manages to attract funds and professional investors, it could change scale and position itself among the world leaders.

Credit cards will soon be available with your SwissBorg account!


Credit cards for Swissborg customers soon


In summary

In less than a decade, SwissBorg has grown from a visionary startup to a recognized company in the global crypto ecosystem. With a committed community, technological innovations, and exemplary regulatory compliance, the company has stood out in a constantly evolving sector.

Its future will depend on its ability to innovate, adapt to regulations, and maintain user trust. If it succeeds in these challenges, SwissBorg could become a key player in the finance of tomorrow, at the intersection of traditional wealth management and the blockchain revolution.


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